Charlie Marx and the Chocolate Factory
Video, 27 mn 17, 2009
Marx and the Chocolate Factory started as an investigation of the link
between politics and chocolate, at the Karl Marx Confectionary Factory
in Kiev, Ukraine. The factory was founded in 1886, named after Karl
Marx in 1923, and has kept its name ever since, despite changes in
political regime and ownership. After its privatization in the early
1990's, the factory has modernized its production. It nevertheless
continues to produce Soviet items, like the Kievsky cake, a creation of
the Karl Marx Confectionary Factory in the 1950's, which has become the
symbol of the city of Kiev. Today, the factory's produce is widely
distributed throughout Ukraine, Russia and Central Asia.
access to the factory was denied, the project had to be re-considered,
re-invented or re-enacted. This considerably changed its nature and
stripped it off its documentary ambition. Mostly made of archival
footage and re-enacted performances based on the company's website,
Charlie Marx and the Chocolate Factory merges what was left of the
initial idea with what has been collected and realized instead. It
borrows from the genres of video art, 'Man on the street' interview,
direct address, corporate film, essay, and music video, without
legitimately belonging to any of them.
Charlie Marx and the
Chocolate Factory unravels as a reflection on its own failure, and yet
keeps on investigating what has always been at stake: the shift from
public to private property (and from analog to digital technology),
dialectics of permanence and change, language as a mirror of ideology,
and post-Soviet oligarchy culture.
Recommended for Marxists with a sweet tooth !
Quatre investigations, Cinematheque quebecoise, Montreal/CA, 2014 (pgm. by Marie-Josť Jean)
OK. VIDEO: COMEDY - 4th Jakarta International Video Festival 2009